FB stock has had a great year with Facebook (FB) shares up 118% YTD, yet some are concerned that the social network could be on its way down.
A new study shows that teens between the ages of 16 and 18 in the UK think that Facebook is no longer cool. They think that it’s “dead and buried” due to the rise of parents joining the network to connect with family members and friends. The study was funded by the European Union and conducted by the Department of Anthropology at University College London and it took place over 15 months.
FB stock posted meager gains today despite the study but shareholders fear that the decline of the social network could hurt their value. As great as Facebook stock has been doing all year, it took a slight tumble in October due to the rise of mobile ads. These ads are easy to ignore when seen in a computer but mobile ads can take over the small screens of smartphones which turned off some users.
Nevertheless, FB stock hasn’t moved on the news and it has more than doubled in 2013.