by Christopher Freeburn | December 2, 2013 12:40 pm
Here are your Apple rumors and AAPL news items for today:
Big Share: When consumers rushed to take advantage of deals on the day after Thanksgiving, the overwhelming majority of those making online purchases with smartphones and tablets did so with Apple (AAPL) devices, AppleInsider notes. That report comes from IBM’s (IBM) Digital Analytics Benchmarks service, which reviewed sales data from 800 online retailers. Mobile devices accounted for 37% of all online retail sales traffic on Black Friday. Apple devices comprised 82% of that, compared to just 18% for devices running Google’s (GOOG) Android operating system. 21% of online sales were made through mobile devices this year. Overall use of mobile devices climbed 9% over last year. Apple device owners also spent more than Android device owners. The average online order made through an iOS device came in at $131.34, compared to an average order of $111.35 placed on Android devices. IBM noted that mobile traffic generated by BlackBerrys (BBRY) and devices running Microsoft’s (MSFT) Windows did not produce sufficient online activity to be included in the results.
Draw: Nearly half the consumers who have purchased the lower-priced iPhone 5c have switched from other platforms, CNET notes. Data from Kantar Worldpanel ComTech indicates that 80% of people who purchased Apple’s new flagship iPhone 5s were upgrading from an older Apple phone. By contrast, almost half of iPhone 5c buyers previously owned a smartphone from another manufacturer, including LG and Samsung. Perhaps not surprisingly, the iPhone 5c skews to a less affluent demographic, with 42% of buyers earning less than $49,000 a year. The average iPhone 5c buyer is 38 years old, four years older than then average iPhone 5s owner. Both iPhones launched last month, with a variety of rumors suggesting better-than-expected demand for the iPhone 5s and lower demand for the 5c.
Rising Expectations: A number of Wall Street analysts have boosted their price targets for Apple shares since last week, Fortune notes. Global Equities Research analyst Trip Chowdhry increased his target for AAPL shares to $800, citing Black Friday iPad and iPhone sales at retailers and carriers. Deutsche Bank (DB) analyst Chris Whitmore upped his target for AAPL stock from $575 to $625 a share, based on reports that China Mobile (CHL) will begin offering the iPhone 5c and iPhone 5s this month. Cantor Fitzgerald analyst Brian White has set a target of $777 a share for Apple stock on higher consumer interest in tablets. And Peter Misek, analyst at Jeffries, expects Apple shares to hit $600. Misek notes that the iPhone 5s and iPad Air are outperforming the early sales of prior-generation models. Apple shares were trading around $555 on Monday afternoon.
For more about the company, check out our previous Apple Rumors stories.
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