The DVD-by-mail and video streaming giant is testing a new Netflix subscription plan that shaves $1 off the monthly fee for streaming-only service. Under the new Netflix subscription plan, users will pay $6.99 a month. However, those who choose the cheaper Netflix subscription option will only be able to view content on a single device. They will also only be able to see Netflix streaming content in standard definition, not the high definition that it standard on most TVs and tablets, CNET notes.
A Netflix spokesperson confirmed that the company is trying out the cheaper Netflix subscription option, but noted that not all customers can avail themselves of the new Netflix subscription plan. The option is only being offered to some new customers when they sign up for Netflix subscriptions.
Netflix won’t confirm whether the new streaming subscription option will be rolled out to more customers any time soon.
The regular monthly fee for a Netflix streaming subscription is $7.99 per month.
Shares of NFLX stock slipped slightly in Tuesday morning trading. NFLX stock has more than tripled since the start of 2013, surging from about $100 a share to more than $360.