Nike (NKE) is releasing a new smartwatch in the first half of 2014 that is currently under trial production at Flextronics International.
DigiTimes reports that the sportswear company is coming up with its third smartwatch as the handy gadgets grow in popularity. Nike already released the Nike+Sportwatch and the Fuelband SE in 2013 and it hopes to become the leading smartwatch seller in sports.
The company already accounts for 30% of the world’s sports gear market but its main competitor isn’t far behind. Adidas (ADDDF) released the miCoach Smart Run in 2013 for $399 — $250 more than the Fuelband SE. Nevertheless, Adidas’ product supports iOS, Android and Windows whereas Nike’s product only supports iOS.