New Yahoo Hires – Katie Couric
Role at YHOO: Global anchor
Past: Host of Today Show, Anchor of CBS Evening News
YHOO stock investors might not have cared much about the latest of the new Yahoo hires, but the general media was agog with Marissa Mayer’s announcement. Katie Couric, the veteran television journalist, topped the list of new Yahoo hires when she was snagged to become the “face of Yahoo News” last week.
Expensive new Yahoo hires like Katie Couric might be great for PR, but they might not be great for YHOO stock investors. As Bloomberg Businessweek noted, Katie Couric in particular might not be worth the money. Her track record has been mixed at best.
Katie Couric’s tenure at CBS (CBS) ended in 2011 amid criticisms that she was too informal for the anchor chair. Her talkshow Katie has also proven to be a ratings disappointment.