New Yahoo Hires – David Karp
Role at YHOO: CEO of Tumblr
Past: Founder and CEO of Tumblr
Marissa Mayer made arguably her biggest splash when she dropped $1.1 billion on Tumblr — even though the site’s lack of profitability made folks question how it would help YHOO stock. Of course, the bid wasn’t just for a wildly popular blogging site; it also gave Mayer another new Yahoo hire in David Karp.
Marissa Mayer and David Karp took great pains to assure Tumblr users that they wouldn’t “screw up” the site. The biggest challenge for this new Yahoo hire will be figuring out how to monetize the site — thus helping the core Yahoo business and YHOO stock — without angering users.
Unfortunately, that will be easier said than done for David Pogue.