Rosetta Stone will pay $12 million to buy Vivity Labs, which produces Fit Brains applications. Its Fit Brains Trainer app has been downloaded nearly 5 million times over the last year. The all-cash deal is expected to be completed in January.
Adding Vivity Labs is anticipated to boost Rosetta Stone’s bookings between $3 million and $5 million during 2014. Rosetta Stone also forecast a boosted to its adjusted operating EBITDA of between $1 million and $2 million during the year.
Shares of Rosetta Stone fell modestly in Thursday morning trading.