Rosetta Stone Buys Maker of Popular Fit Brains Trainer App

by Christopher Freeburn | December 19, 2013 10:14 am

Rosetta Stone Buys Maker of Popular Fit Brains Trainer App

On Thursday, language learning software developer Rosetta Stone (RST[1]) said that it has purchased a brain-training application maker[2].

Rosetta Stone will pay $12 million to buy Vivity Labs, which produces Fit Brains applications. Its Fit Brains Trainer app has been downloaded nearly 5 million times over the last year. The all-cash deal is expected to be completed in January.

Adding Vivity Labs is anticipated to boost Rosetta Stone’s bookings between $3 million and $5 million during 2014. Rosetta Stone also forecast a boosted to its adjusted operating EBITDA of between $1 million and $2 million during the year.

Both Vivity and Rosetta Stone mobile applications can be downloaded though Apple’s (AAPL[3]) App Store, Amazon’s (AMZN[4]) app store, and Google (GOOG[5]) Play.

Shares of Rosetta Stone fell modestly in Thursday morning trading.

Endnotes:
  1. RST: http://studio-5.financialcontent.com/investplace/quote?Symbol=RST
  2. purchased a brain-training application maker: http://www.marketwatch.com/story/rosetta-stone-to-acquire-fit-brains-creator-vivity-labs-will-enter-fast-growing-brain-training-market-2013-12-19?reflink=MW_news_stmp
  3. AAPL: http://studio-5.financialcontent.com/investplace/quote?Symbol=AAPL
  4. AMZN: http://studio-5.financialcontent.com/investplace/quote?Symbol=AMZN
  5. GOOG: http://studio-5.financialcontent.com/investplace/quote?Symbol=GOOG

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