#RestoreTheBlock – Trending Twitter Hashtag Helps Change Block Policy

by Alyssa Oursler | December 13, 2013 5:00 am

#RestoreTheBlock – Trending Twitter Hashtag Helps Change Block Policy

In case you missed it, Twitter (TWTR[1]) users were up in arms yesterday as the social media site announced a new policy change. Twitter revamped its “block” feature, updating it to what most folks said would be better-described as a “mute” feature. That worried many users about Twitter privacy and led to a trending Twitter hashtag.

Twitter185 #RestoreTheBlock   Trending Twitter Hashtag Helps Change Block PolicyBut that wasn’t all.

First: the details of the new feature that led to negative feedback and the trending Twitter topic #RestoreTheBlock. Previously, if you “blocked” someone on Twitter, they could no longer see your activity. In a step backwards for Twitter privacy, the new feature simply meant you could no longer see their activity, but they could still access your profile and retweet you.

The only silver lining? If you blocked someone, they wouldn’t be able to tell:

“Twitter told CNET[2] that the new policy was actually meant to help people from being trolled by those they’ve blocked. What Twitter had found was that when someone blocked another person, the blockee would often be upset when they would discover it, and would go on to troll the blocker in other ways, often aggressively.”

Still, the update raised some big-time Twitter privacy concerns — especially from women, who are often harassed online — and stirred up chatter about superior privacy settings on rival sites like Facebook (FB[3]).

And once again, it led to the trending Twitter hashtag: #RestoreTheBlock.

So soon enough, Twitter did just that — restored the block. Apparently Twitter held an emergency meeting in response to the uproar and trending Twitter hashtag. The decision: Revert back to the original black functionality.

Take a look at a few top tweets about the feature, beyond the trending Twitter topic. #RestoreTheBlock was a Twitter trending topic not long after the policy change was announced, but the response extended far beyond it … which likely helped sway management’s quick reversal.

Top Trending Twitter Responses







  1. TWTR: http://studio-5.financialcontent.com/investplace/quote?Symbol=TWTR
  2. CNET: http://news.cnet.com/8301-1023_3-57615496-93/change-to-twitters-blocking-policy-has-users-up-in-arms/
  3. FB: http://studio-5.financialcontent.com/investplace/quote?Symbol=FB
  4. @safety: https://twitter.com/safety
  5. @twitter: https://twitter.com/twitter
  6. December 13, 2013: https://twitter.com/WilliamShatner/statuses/411303342304796672
  7. December 13, 2013: https://twitter.com/TheStalwart/statuses/411311019152400384
  8. December 12, 2013: https://twitter.com/desusnice/statuses/411256391400046592
  9. December 12, 2013: https://twitter.com/ScottMadin/statuses/411265077761691649
  10. December 12, 2013: https://twitter.com/DCPlod/statuses/411273825356365827
  11. #RestoreTheBlock: https://twitter.com/search?q=%23RestoreTheBlock&src=hash
  12. December 13, 2013: https://twitter.com/HemlockMartinis/statuses/411299426926616576
  13. December 13, 2013: https://twitter.com/AlexJamesFitz/statuses/411317673881243648

Source URL: http://investorplace.com/2013/12/trending-twitter-hashtags-privacy/
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