Whole Foods Ditches Chobani Yogurt Over GMOs

Whole Foods replaces Chobani with Brown Cow Greek Yogurt

   

Whole Foods Ditches Chobani Yogurt Over GMOs

Whole Foods Market (WFM) is ditching Chobani Yogurt, the number one selling Greek yogurt brand in America, over GMOs.

Whole foods store 630 flickr Whole Foods Ditches Chobani Yogurt Over GMOs
Source: Flickr

Replacing Chobani is Stonyfield’s, which is owned by Danone (DANOY), Brown Cow Greek Yogurt brand. The switch comes after Whole Foods asked its Greek yogurt suppliers to make changes to their line. This included adding exclusive flavors, organic options and GMO-free options. Whole Foods claims that Chobani didn’t plan to make the changes that it wanted, reports Fox News.

Chobani doesn’t seem worried about being dropped by Whole Foods.

“Of course I would love to be available everywhere, but it won’t hurt our business,” Hamdi Ulukaya, Chobani founder and Chief Executive, told The Wall Street Journal.

According to WSJ, Whole Foods is working to have a completely transparent store by 2018. This means that all products in the store will either be organic, non-GMO or labelled as GMO if they contain them. This will include Whole Foods’ own line of Greek yogurt, which may currently contain GMOs.


Article printed from InvestorPlace Media, http://investorplace.com/2013/12/whole-foods-chobani-yogurt-gmos/.

©2014 InvestorPlace Media, LLC

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