Costco (COST) put Anchorman character Ron Burgundy’s faux memoir in its “nonfiction” section, marking the second time in weeks the retailer has made an embarrassing book-labeling decision.
Some Los Angeles branch employees must not know much about pop culture, as they thought Ron Burgundy was real, according to Daily Mail. Ron Burgundy: Let Me Off at the Top!: My Classy Life and Other Musings is a memoir based on Ron Burgundy’s fictional life from the 2004 movie Anchorman.
The blunder comes weeks after a pastor posted a photo on Twitter of the Bible being labeled “fiction” in a Costco store. Many Christians vowed to never shop at Costco again after seeing the holy book in the fiction section despite the company’s apologetic remarks.
As far as the Ron Burgundy gaffe goes, the person who labelled it as nonfiction was probably unfamiliar with iconic news anchor, and wooed by its hard-hitting description. The book is described on Amazon as “the autobiography every true American has been waiting for: a shockingly candid and raw confessional from a national treasure.”
Anyone who’s been living under a rock for the last 10 years is capable of confusing Will Ferrell’s mustached anti-hero for an American legend.