AT&T Ends 12-Year Sponsorship With American Idol

AT&T wishes 'American Idol' "continued success"

   

AT&T Ends 12-Year Sponsorship With American Idol

AT&T (T), announced on Wednesday, that it is ending its 12-year sponsorship with American Idol.

American Idol AT&T Ends 12 Year Sponsorship With American IdolAT&T didn’t give a reason for ending its sponsorship with American Idol, but it did wish the program its best.

“We’ve been proud to be a part of this groundbreaking TV series for the past 12 years,” AT&T told Variety. “We wish our friends at American Idol continued success.”

AT&T’s cut sponsorship hasn’t stopped Ford Motors (F) and Coca-Cola (KO) from giving their support. The two companies will stay on and sponsor Fox’s (FOXA) 13th season of American Idol, Variety notes.

Besides AT&T ending its sponsorship of American Idol, the show has also undergone three big changes for its 13th season.


Article printed from InvestorPlace Media, http://investorplace.com/2014/01/att-american-idol/.

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