Video game fans in China may soon be able to buy the world’s best-selling consoles.
Concern over the impact that video games might have one young people, the government of China imposed a ban on video game consoles back in 2000. Video games designed to run on personal computers and mobile devices were not covered by the ban in China, Reuters notes,
Now, China says it is temporarily lifting the restrictions on the sale of video game consoles, allowing “foreign-invested companies” to enter the market. However, overseas console-makers like Microsoft (MSFT), Sony (SNE) and Nintendo, will have to manufacture consoles to be sold in China in the Shanghai free trade zone. Consoles to be sold in China will also have to be cleared by Chinese cultural regulators.
China did not indicated how long the ban on video game consoles in China was stay lifted.
Gaming giants may face special challenges in China since the price of popular consoles and game titles outside China is much higher than the price many Chinese fans can likely afford.
MSFT stock climbed modestly in Tuesday morning trading, while SNE stock was flat.