GOOG – Google Moto X Price Gets $150 Cheaper

by Karl Utermohlen | January 2, 2014 12:22 pm

Google (GOOG[1]) has decreased its Moto X price by $150 in an attempt to compete with other high-end smartphones.

moto x price[2]
Source: Flickr[3]

The Google Moto X price is being lowered[4] from $550 to $399 on a permanent basis despite. The company hopes that more consumers will choose the Moto X over its main competitors in Apple (AAPL[5]) and Samsung (SSNLF[6]). The Apple iPhone 5S price is $650 without a contract whereas the Samsung Galaxy S4 costs $600 for the 16-gigabyte model.

The 16-gigabyte Moto X’s components cost $200 — the same amount that the Galaxy S4’s components cost. This may mean thinner profit margins for Google but the company hopes that the new Moto X price will make the 16-gigabyte phone the most popular smartphone in the U.S.

GOOG stock is down 0.75% in early trading Thursday.

  1. GOOG:
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  3. Flickr:
  4. being lowered:
  5. AAPL:
  6. SSNLF:

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