GOOG – Google Moto X Price Gets $150 Cheaper

by Karl Utermohlen | January 2, 2014 12:22 pm

GOOG – Google Moto X Price Gets $150 Cheaper

Google (GOOG[1]) has decreased its Moto X price by $150 in an attempt to compete with other high-end smartphones.

moto x 300x200 GOOG   Google Moto X Price Gets $150 Cheaper[2]
Source: Flickr[3]

The Google Moto X price is being lowered[4] from $550 to $399 on a permanent basis despite. The company hopes that more consumers will choose the Moto X over its main competitors in Apple (AAPL[5]) and Samsung (SSNLF[6]). The Apple iPhone 5S price is $650 without a contract whereas the Samsung Galaxy S4 costs $600 for the 16-gigabyte model.

The 16-gigabyte Moto X’s components cost $200 — the same amount that the Galaxy S4’s components cost. This may mean thinner profit margins for Google but the company hopes that the new Moto X price will make the 16-gigabyte phone the most popular smartphone in the U.S.

GOOG stock is down 0.75% in early trading Thursday.

Endnotes:
  1. GOOG: http://studio-5.financialcontent.com/investplace/quote?Symbol=GOOG
  2. [Image]: http://investorplace.com/wp-content/uploads/2014/01/moto-x.jpg
  3. Flickr: http://www.flickr.com/photos/andsnleo/11236439494/sizes/l/
  4. being lowered: http://online.wsj.com/news/articles/SB10001424052702303640604579294970012831360
  5. AAPL: http://studio-5.financialcontent.com/investplace/quote?Symbol=AAPL
  6. SSNLF: http://studio-5.financialcontent.com/investplace/quote?Symbol=SSNLF

Source URL: http://investorplace.com/2014/01/google-moto-x-price-iphone-5-price/
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