MCD Stock – 3 Things Making McDonald’s Franchisees Unhappy

by Karl Utermohlen | January 13, 2014 11:39 am

MCD Stock – 3 Things Making McDonald’s Franchisees Unhappy

There was a lot of pessimism among McDonald’s (MCD[1]) franchisees for their 2014 projections as MCD stock is down over 0.5%.

McDonalds185 MCD Stock   3 Things Making McDonald's Franchisees Unhappy[2]The Janney Capital Markets’ McDonald’s Franchisee Survey asks the company’s owner-operators to project sales for the next six months[3]. Franchisees produced a record-low 1.89 average score on a 1 to 5 scale. Respondents had never given a lower average score of 2.9 before the most recent survey which ranks between ‘poor’ and ‘fair.’

These are the 3 main things that make McDonald’s franchisees unhappy.

MCD stock is down 0.7% in early trading Monday.

Endnotes:
  1. MCD: http://studio-5.financialcontent.com/investplace/quote?Symbol=MCD
  2. [Image]: http://investorplace.com/wp-content/uploads/2012/09/McDonalds185.jpg
  3. project sales for the next six months: http://nrn.com/franchising/survey-mcdonald-s-franchisees-sales-outlook-dim?page=1

Source URL: http://investorplace.com/2014/01/mcd-stock-mcdonalds/
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