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Polar Vortex: 3 Winners, 3 Losers

The polar vortex will cost the economy $5 billion, but not all stocks and industries will lose out

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Polar Vortex Winner: Winter Apparel Companies

polar-vortex-vfc-colmThis one is probably beyond obvious, but people scramble for the warmest clothes and most layers they can wear when the thermometer dips to -20 degrees or worse. Hats, gloves, scarves, coats, boots — you name it — demand is up.

That’s going to boost receipts at companies that sell winter apparel and footwear, like Columbia Sportswear (COLM) and VF Corp. (VFC), which owns the Timberland and The North Face brands.

Apparel retailers that sell winter items also saw a big pickup in demand. But whether the polar vortex becomes a net benefit remains to be seen.

After all, customers couldn’t necessarily go shopping.

Article printed from InvestorPlace Media,

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