Polar Vortex Winner: Winter Apparel Companies
This one is probably beyond obvious, but people scramble for the warmest clothes and most layers they can wear when the thermometer dips to -20 degrees or worse. Hats, gloves, scarves, coats, boots — you name it — demand is up.
Apparel retailers that sell winter items also saw a big pickup in demand. But whether the polar vortex becomes a net benefit remains to be seen.
After all, customers couldn’t necessarily go shopping.