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SODA Stock: SodaStream Shares Tumble

Holiday sales in the U.S. were 'challenging'


sodastreammachineNews that SodaStream (SODA) will miss fourth-quarter profit targets sent SODA stock plunging more than 20% in Monday morning trading.

SodaStream released unaudited, preliminary results for fiscal 2013. SODA forecast adjusted earnings of $52.5 million on revenue of $562 million for the year. SODA had previously estimated 2013 profits of $65 million on $567 million in annual revenue, Business Insider notes. SODA attributed the weaker-than-expected results to a “challenging holiday selling season in the U.S.” among other factors.

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SODA’s CEO noted that “despite achieving all-time record sales, we failed to deliver our profit targets and are disappointed in our fourth quarter performance.”

The maker of home beverage carbonation systems noted that it is taking steps to improve profit margins, but expected discouraging market conditions to extend through the first half of 2014.

SODA stock closed above $75 a share in June. Since then, with U.S. soda consumption declining and competitors entering the market, SODA stock has fallen by nearly 50%.

Monday was the first time since 2012 that SODA stock has traded for less than $40 a share.

Article printed from InvestorPlace Media,

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