T-Mobile CEO John Legere Gets Thrown Out of AT&T Party

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In a rivalry that has now gotten pretty personal, T-Mobile (TMUS) US Chief Executive Officer John Legere was kicked out of a trade-show party hosted by AT&T (T).

CNET reporter Roger Cheng posted on Twitter what happened.

“Some security guards escorted him out. It was crazy,” Cheng wrote in a Twitter message.

Technology news site Re/code reported that Legere told them he had gone to the party to see rapper Macklemore perform.

He also wore his trademark T-Mobile pink shirt — which probably made him easy to spot.

The rivalry between the companies has increased in recent months (via the Washington Post).

The competition has intensified between T-Mobile and AT&T in part because they use a similar network technology that makes it easier for customers to keep their phones when they change providers. AT&T, led by CEO Randall Stephenson, announced last week it would give T-Mobile customers as much as $450 in credits to switch over.

“Memory problems, eh Randall?” Legere said this week on Twitter. “Remember in September you said T-Mobile hadn’t impacted your business. Yeah, that’s why you’re bribing customers!”

In other words, SNAP!

Second-largest mobile service provider AT&T at this point is far ahead of smaller rival T-Mobile, but the plucky TMUS is pushing hard to get into T’s turf.

T-Mobile spent most of last year marketing to AT&T customers — noting they’re able to switch plans without changing phones.

But AT&T keeps beating them back.

AT&T’s mobility chief Ralph de la Vega announced that T won a deal to provide wireless connections to Audi vehicles — the same contract T-Mobile US was trying to attain.

TMUS stock is up 28% in the past three months. T stock is up 3%.


Article printed from InvestorPlace Media, https://investorplace.com/2014/01/t-mobile-john-legere-att-party-tmus-stock-t-stock/.

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