by Karl Utermohlen | January 13, 2014 11:09 am
Tesla (TSLA) has turned to 3D printing to add more cup holders to its Model S sedan after receiving numerous complaints.
The electric carmaker is looking to appease Model S customers looking for more cup holders by literally printing them out. Using 3D printing technology, Tesla will soon release a 3D-printed cup holder for the Model S that sits between the center console and the touch screen. However, the Model S won’t have cup holders in the backseats.
3D printing technology is a genius way of solving this problem but it will not come for free. Tesla customers looking for the 3D-printed cup holder will have to shell out $500 for the MakerBot printer designed by Stratasys (SSYS) which can print it in a variety of colors.
TSLA stock is down 1.5% in early trading Monday.
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