Wendy’s Menu Goes Mediterannean With New Ciabatta Bacon Cheeseburger

by Christopher Freeburn | January 27, 2014 11:38 am

Wendy’s Menu Goes Mediterannean With New Ciabatta Bacon Cheeseburger

Wendy’s (WEN[1]) newest cheeseburger offers customers a little taste of Italy[2].

wendys ciabatta burger Wendys Menu Goes Mediterannean With New Ciabatta Bacon Cheeseburger[3]
Source: Wendy’s[4]

The Wendy’s Ciabatta Bacon Cheeseburger features roasted chopped tomatoes, rosemary garlic aioli, bacon, Asiago cheese and a hot quarter-pound beef patty on a toasted ciabatta bread bun. The burger will be available for a limited time and is priced at $4.79.

Last year, Wendy’s a variety of burgers feature new bread buns, including a pretzel bun[5], a brioche and a five-grain flatbread. The new bun choices were apparently a hit with consumers. Sales at Wendy’s restaurants climbed 3.1% during the final quarter of 2013 after rising 3.1% during the third quarter.

There are more than 6,500 Wendy’s restaurants operating in 28 countries around the world.

A Wendy’s official noted that the Ciabatta Bacon Cheeseburger was part of a bid to change “what they should expect from a quick service restaurant.”

Earlier this month, WEN stock jumped after Wendy’s issued an upbeat outlook on 2013 profits and announced plans to return more profits to shareholders[6].

WEN stock fell more than 1% in Monday morning trading. Wendy’s stock has gained more than 75% over the past year.

Endnotes:
  1. WEN: http://studio-5.financialcontent.com/investplace/quote?Symbol=WEN
  2. a little taste of Italy: http://www.aboutwendys.com/News/Wendy’s®-Unveils-Mediterranean-Inspired-Premium-Cheeseburger/
  3. [Image]: http://investorplace.com/wp-content/uploads/2014/01/wendys-ciabatta-burger.jpg
  4. Wendy’s: http://www.aboutwendys.com/News/Wendy’s®-Unveils-Mediterranean-Inspired-Premium-Cheeseburger/
  5. a pretzel bun: http://investorplace.com/2013/11/wen-pretzel-bun-dead/#.UuaLZ3n0CX0
  6. announced plans to return more profits to shareholders: http://investorplace.com/2014/01/wen-stock-wendys/#.UuaJ2nn0CX0

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