by Christopher Freeburn | February 27, 2014 10:57 am
An uproar over sexually suggestive messages on t-shirts from World Cup sponsor Adidas (ADDDF) has prompted the athletic apparel company to withdraw the Adidas t-shirts from the market.
The Adidas t-shirts, one of which featured the image of a bikini-clad woman along with the caption “Lookin’ to Score” above the word Brazil, caught the attention of Brazilian media. Brazilian government officials, including its tourism board, quickly denounced the adidas t-shirts. The Brazilian government has been attempting to squelch “sexual tourism” to the developing nation which plays host to the World Cup this year, the Associated Press notes.
The Adidas t-shirts were only for sale only in the U.S., the company noted in a statement. However, Adidas said it was withdrawing the Adidas t-shirts from its online store in deference to the opinions of its partners and customers.
Soccer is a major sport throughout Latin America and Adidas hopes to profit from its sponsorship of the World Cup, which is expected draw large numbers of fans to Brazil.
World Cup games will be held in Brazil between Jun. 12 and Jul. 13.
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