Adidas T-Shirts Pulled in Brazil for Being Too Sexual

by Christopher Freeburn | February 27, 2014 10:57 am

Adidas T-Shirts Pulled in Brazil for Being Too Sexual

An uproar over sexually suggestive messages on t-shirts from World Cup sponsor Adidas (ADDDF[1]) has prompted the athletic apparel company to withdraw the Adidas t-shirts from the market[2].

adidas brazil t shirts 300x208 Adidas T Shirts Pulled in Brazil for Being Too Sexual[3]
Source: Twitter[4]

The Adidas t-shirts, one of which featured the image of a bikini-clad woman along with the caption “Lookin’ to Score” above the word Brazil, caught the attention of Brazilian media. Brazilian government officials, including its tourism board, quickly denounced the adidas t-shirts. The Brazilian government has been attempting to squelch “sexual tourism” to the developing nation which plays host to the World Cup this year, the Associated Press notes.

The Adidas t-shirts were only for sale only in the U.S., the company noted in a statement. However, Adidas said it was withdrawing the Adidas t-shirts from its online store in deference to the opinions of its partners and customers.

Soccer is a major sport throughout Latin America and Adidas hopes to profit from its sponsorship of the World Cup[5], which is expected draw large numbers of fans to Brazil.

World Cup games will be held in Brazil between Jun. 12 and Jul. 13.

Endnotes:
  1. ADDDF: http://studio-5.financialcontent.com/investplace/quote?Symbol=ADDDF
  2. withdraw the Adidas t-shirts from the market: http://www.nydailynews.com/sports/soccer/adidas-halts-sale-sexually-charged-world-cup-t-shirts-article-1.1701526
  3. [Image]: http://investorplace.com/wp-content/uploads/2014/02/adidas-brazil-t-shirts.jpg
  4. Twitter: https://twitter.com/KetyDC/status/438373298880008193/photo/1/
  5. hopes to profit from its sponsorship of the World Cup: http://investorplace.com/2013/06/the-big-sporting-event-adidas-and-nike-are-counting-on/#.Uw9fsNxhOf0

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