AT&T Family Plan Gets a Price Cut

by Christopher Freeburn | February 3, 2014 10:10 am

AT&T Family Plan Gets a Price Cut

A T and T ATT 300x199 AT&T Family Plan Gets a Price Cut[1]With competition among wireless carriers heating up, AT&T (T[2]) is trimming the price of its AT&T Family Plans[3].

On Sunday, the nation’s second-largest wireless carrier introduced new versions of its AT&T Family Plan that allow customers to add new lines for just $15. Under the AT&T Family Plan, customers pay $100 monthly for unlimited voice calls and text messages, plus 10GB of wireless data. The price cuts mean that a family of four will see their monthly bill fall from $200 to $160, the Associated Press notes.

The new AT&T Family Plan will save subscribers at least $10 per smartphone included under the plan. AT&T is also hoping to prompt AT&T Family Plan customers to upgraded to plans with higher data usage caps, which could ultimately generate more revenue for the carrier.

In December, AT&T revealed discounts for some mobile data plans[4] designed to compete with new wireless data plans from T-Mobile (TMUS[5]).

Investors were not impressed with AT&T’s latest move. T stock fell about 2% in Monday morning trading.

Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2011/05/A-T-and-T-ATT.jpg
  2. T: http://studio-5.financialcontent.com/investplace/quote?Symbol=T
  3. trimming the price of its AT&T Family Plans: http://abcnews.go.com/Technology/wireStory/att-reduces-rates-high-data-plans-22329987
  4. revealed discounts for some mobile data plans: http://investorplace.com/2013/12/att-offering-hefty-mobile-share-discounts-certain-customers/#.Uu-vpXlhOf0
  5. TMUS: http://studio-5.financialcontent.com/investplace/quote?Symbol=TMUS

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