Chipotle to Roll Out Tofu-Based Sofritas Nationwide

by Christopher Freeburn | February 28, 2014 11:58 am

Chipotle to Roll Out Tofu-Based Sofritas Nationwide

Restaurant Fast Food Chipotle 2 300x199 Chipotle to Roll Out Tofu Based Sofritas Nationwide[1]Vegetarians will soon find a new meat-free option[2] at more Chipotle Mexican Grill (CMG[3]) restaurants nationwide.

Chipotle is introducing its organic tofu Sofritas across its 1,600 restaurants in response to rising demand for vegetarian products. CMG CEO Steve Ellis says noted that Chipotle has sold an increasing amount of vegetarian burritos in recent years, Restaurant News notes.

The Sofritas rollout will happen gradually. Chipotle restaurants in New York and Boston will get Sofritas on Monday. Sofritas is already available in California and Mid-Atlantic CMG restaurants. The company did not indicate when CMG restaurants in other regions would get Sofritas.

Sofritas combines organic tofu with chiles, tomatoes and spices. It will be offered as an option for tacos, burritos, salads and burrito bowles in CMG restaurants.

CMG began testing Sofritas[4] in San Francisco last year.

CMG stock climbed more than 1% in Friday morning trading. CMG stock has risen more than 75% over the past year.

More Chipotle Mexican Grill News:

Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2011/05/Restaurant-Fast-Food-Chipotle-2.jpg
  2. will soon find a new meat-free option: http://nrn.com/food-trends/chipotle-roll-out-tofu-based-filling-nationwide
  3. CMG: http://studio-5.financialcontent.com/investplace/quote?Symbol=CMG
  4. began testing Sofritas: http://investorplace.com/2013/02/chipotle-testing-vegetarian-sofritas/#.UxC_F9xhOf0
  5. Chipotle Wants to Bring Farmed and Dangerous to Network TV: http://investorplace.com/2014/02/chipotle-wants-bring-farmed-dangerous-network-tv/
  6. CMG: Analysts Issue Opposing Views of Chipotle Stock: http://investorplace.com/2014/02/cmg-analysts-issue-opposite-views-chipotle-stock/
  7. Strong Chipotle Sales Have CMG Stock Soaring: http://investorplace.com/2014/01/strong-chipotle-sales-cmg-stock-soaring/

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