Chipotle Wants to Bring Farmed & Dangerous to Network TV

The four-part series is currently streaming on Hulu

   

Chipotle Wants to Bring Farmed & Dangerous to Network TV

Restaurant Fast Food Chipotle 2 300x199 Chipotle Wants to Bring Farmed & Dangerous to Network TVChipotle Mexican Grill (CMG) is looking to find a partner in the entertainment industry.

A Chipotle executive told Fortune that the restaurant chain has been discussing the possibility of extending the run of Farmed & Dangerous, its food industry satire currently airing online at Hulu. So far, Chipotle has created four episodes of Farmed & Dangerous, but would like to find a network partner to keep the series going.

chipotle cmg stock pizza Chipotle Wants to Bring Farmed & Dangerous to Network TV
3 Reasons Chipotle Is Destroying McDonald’s

Chipotle acknowledged that the food-industry criticism found in Farmed & Dangerous could make it difficult to find advertisers for the series. Chipotle did not reveal which TV networks it has been discussing the series with.

Farmed & Dangerous, which revolves around a farmer’s battle against a food industry giant, became available for streaming via Hulu earlier this week. Chipotle reportedly spent $1 million to create the series.

Chipotle concedes that the series is a partly marketing move, but says that it has received positive feedback for the series.

CMG stock gained 1% in Wednesday morning trading. Chipotle shares have risen more than 75% over the last year.

More Chipotle News:


Article printed from InvestorPlace Media, http://investorplace.com/2014/02/chipotle-wants-bring-farmed-dangerous-network-tv/.

©2014 InvestorPlace Media, LLC

Comments are currently unavailable. Please check back soon.