by Christopher Freeburn | February 19, 2014 11:15 am
Chipotle Mexican Grill (CMG) is looking to find a partner in the entertainment industry.
A Chipotle executive told Fortune that the restaurant chain has been discussing the possibility of extending the run of Farmed & Dangerous, its food industry satire currently airing online at Hulu. So far, Chipotle has created four episodes of Farmed & Dangerous, but would like to find a network partner to keep the series going.
Chipotle acknowledged that the food-industry criticism found in Farmed & Dangerous could make it difficult to find advertisers for the series. Chipotle did not reveal which TV networks it has been discussing the series with.
Farmed & Dangerous, which revolves around a farmer’s battle against a food industry giant, became available for streaming via Hulu earlier this week. Chipotle reportedly spent $1 million to create the series.
Chipotle concedes that the series is a partly marketing move, but says that it has received positive feedback for the series.
CMG stock gained 1% in Wednesday morning trading. Chipotle shares have risen more than 75% over the last year.
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