Chipotle Wants to Bring Farmed & Dangerous to Network TV

by Christopher Freeburn | February 19, 2014 11:15 am

Chipotle Wants to Bring Farmed & Dangerous to Network TV

Restaurant Fast Food Chipotle 2 300x199 Chipotle Wants to Bring Farmed & Dangerous to Network TV[1]Chipotle Mexican Grill (CMG[2]) is looking to find a partner in the entertainment industry[3].

A Chipotle executive told Fortune that the restaurant chain has been discussing the possibility of extending the run of Farmed & Dangerous, its food industry satire currently airing online at Hulu. So far, Chipotle has created four episodes of Farmed & Dangerous, but would like to find a network partner to keep the series going.

Chipotle acknowledged that the food-industry criticism found in Farmed & Dangerous could make it difficult to find advertisers for the series. Chipotle did not reveal which TV networks it has been discussing the series with.

Farmed & Dangerous, which revolves around a farmer’s battle against a food industry giant, became available for streaming via Hulu earlier this week[4]. Chipotle reportedly spent $1 million to create the series.

Chipotle concedes that the series is a partly marketing move, but says that it has received positive feedback for the series.

CMG stock gained 1% in Wednesday morning trading. Chipotle shares have risen more than 75% over the last year.

More Chipotle News:

Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2011/05/Restaurant-Fast-Food-Chipotle-2.jpg
  2. CMG: http://studio-5.financialcontent.com/investplace/quote?Symbol=CMG
  3. find a partner in the entertainment industry: http://features.blogs.fortune.cnn.com/2014/02/19/chipotle-farmed-and-dangerous-2/
  4. became available for streaming via Hulu earlier this week: http://investorplace.com/2014/01/chipotle-farmed-dangerous/#.UwTXsHlhOf0
  5. CMG: Analysts Issue Opposing Views on CMG Stock: http://investorplace.com/2014/02/cmg-analysts-issue-opposite-views-chipotle-stock/
  6. Brace Yourself. Chipotle Prices May Get Even Higher: http://investorplace.com/2014/01/brace-chipotle-prices-may-get-even-higher/
  7. Why Chipotle Is Hiding Its Brand in New Videos, Game: http://investorplace.com/2013/09/why-chipotle-is-hiding-its-brand-in-new-videos-game/#.UwTXfnlhOf0

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