by Christopher Freeburn | February 19, 2014 11:15 am
Chipotle Mexican Grill (CMG) is looking to find a partner in the entertainment industry.
A Chipotle executive told Fortune that the restaurant chain has been discussing the possibility of extending the run of Farmed & Dangerous, its food industry satire currently airing online at Hulu. So far, Chipotle has created four episodes of Farmed & Dangerous, but would like to find a network partner to keep the series going.
Chipotle acknowledged that the food-industry criticism found in Farmed & Dangerous could make it difficult to find advertisers for the series. Chipotle did not reveal which TV networks it has been discussing the series with.
Farmed & Dangerous, which revolves around a farmer’s battle against a food industry giant, became available for streaming via Hulu earlier this week. Chipotle reportedly spent $1 million to create the series.
Chipotle concedes that the series is a partly marketing move, but says that it has received positive feedback for the series.
CMG stock gained 1% in Wednesday morning trading. Chipotle shares have risen more than 75% over the last year.
More Chipotle News:
Source URL: http://investorplace.com/2014/02/chipotle-wants-bring-farmed-dangerous-network-tv/
Short URL: http://invstplc.com/1e7qRO6
Copyright ©2016 InvestorPlace Media, LLC. All rights reserved. 700 Indian Springs Drive, Lancaster, PA 17601.