Chipotle Wants to Bring Farmed & Dangerous to Network TV

by Christopher Freeburn | February 19, 2014 11:15 am

Chipotle[1]Chipotle Mexican Grill (CMG[2]) is looking to find a partner in the entertainment industry[3].

A Chipotle executive told Fortune that the restaurant chain has been discussing the possibility of extending the run of Farmed & Dangerous, its food industry satire currently airing online at Hulu. So far, Chipotle has created four episodes of Farmed & Dangerous, but would like to find a network partner to keep the series going.

Chipotle acknowledged that the food-industry criticism found in Farmed & Dangerous could make it difficult to find advertisers for the series. Chipotle did not reveal which TV networks it has been discussing the series with.

Farmed & Dangerous, which revolves around a farmer’s battle against a food industry giant, became available for streaming via Hulu earlier this week[4]. Chipotle reportedly spent $1 million to create the series.

Chipotle concedes that the series is a partly marketing move, but says that it has received positive feedback for the series.

CMG stock gained 1% in Wednesday morning trading. Chipotle shares have risen more than 75% over the last year.

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  4. became available for streaming via Hulu earlier this week:
  5. CMG: Analysts Issue Opposing Views on CMG Stock:
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  7. Why Chipotle Is Hiding Its Brand in New Videos, Game:

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