Copper Lager: Busch Rolls Out First New Beer in More Than 15 Years

by Karl Utermohlen | February 13, 2014 2:38 pm

Anheuser-Busch’s (BUD[1]) Busch brand just released the Copper Lager, the first new Busch beer in over 15 years.

Copper Lager[2]Busch Signature Copper Lager was released this week in 12 states in the Midwest and the brand says that the beer is perfect for “that slightly-more-special occasion.” The beer is a smooth, full-bodied copper lager that has the classic Busch flavor created with roasted caramel malts.

“For Busch drinkers who work hard and want to celebrate an accomplishment, big or small, we created a smooth-tasting copper lager for those moments in life that deserve something slightly more special,” said Anheuser-Busch vice president of value brands Edison Yu.

“Busch Signature is the first and only copper lager in the category and a simple, approachable choice for consumers that seek a more flavorful beer without any of the pretentiousness.”

The beer has 5.7% alcohol/volume and it comes in three sizes: 12-pack 12 oz. bottles; six-pack 16 oz. cans; and 25 oz. cans.

BUD stock is up about 0.2% Thursday.

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