Seemingly out of nowhere, the hilariously named Dumb Starbucks Coffee has opened its doors in Los Angeles, boosting that it was a real coffee shop with a parody theme.
The owners claim they cannot be sued because they are parodying the popular Starbucks (SBUX) coffee chain, so are protected under Free Speech laws.
“Although we are a fully functioning coffee shop, for legal reasons Dumb Starbucks needs to be categorized as a work of parody art,” reads a flyer in the shop, according to The Hollywood Reporter.
“So, in the eyes of the law, our ‘coffee shop’ is actually an art gallery and the ‘coffee’ you’re buying is considered the art. But that’s for our lawyers to worry about,” it adds.
California media has been reporting long lines at the Los Feliz cafe — which is selling Dumb Frappuccinos or “Dumb Nora Jones Duets” (sic) CDs at the counter.
For the time being, however, the coffee is being handed out for free — which either means a push for publicity or that the whole thing may be a performance piece.
Starbucks, however, may not be too pleased.
The notoriously litigious SBUX has yet to respond to the new “store.”
SBUX stock is down 4% year to date.