Sears Adds ‘Drive-Thru’ Pickup for Online Orders

by Christopher Freeburn | February 13, 2014 11:33 am

Sears Adds ‘Drive-Thru’ Pickup for Online Orders

Online shoppers at Sears (SHLD[1]) can save a lot of time and walking[2] if they pick up their purchases at a Sears store.

Sears 300x203 Sears Adds Drive Thru Pickup for Online Orders[3]
Source: Flickr[4]

The struggling retailer is rolling out a drive-through pickup option for merchandise purchased through its online storefront. Shoppers who use the Sears drive-through option will have their items delivered to their cars by Sears store associates, the Washington Post notes.

Sears stores will set aside parking spaces designated for drive-through pickups. Shoppers who wish to use the drive-through service can then notify store personnel that they are waiting by using the Sears mobile app, which they can download when placing their order.

Once the store has been alerted to a customer’s presence in the drive-through pickup space, Sears associates have five minutes to bring the order to their car. The app includes a countdown to track the time it takes to haul the order out to the car.

If Sears associated don’t get the order to the car within five minutes, customers will receive a Sears coupon good for a $5 discount on future purchases.

Shares of Sears rallied in Thursday morning trading, rising about 7%. SHLD stock has lost more than 15% over the past year.

Endnotes:
  1. SHLD: http://studio-5.financialcontent.com/investplace/quote?Symbol=SHLD
  2. can save a lot of time and walking: http://www.washingtonpost.com/blogs/wonkblog/wp/2014/02/11/sears-is-introducing-a-new-drive-through-shopping-option/
  3. [Image]: http://investorplace.com/wp-content/uploads/2011/12/Sears.jpg
  4. Flickr: http://www.flickr.com/photos/icanchangethisright/3618604328/

Source URL: http://investorplace.com/2014/02/sears-adds-drive-thru-pickup-online-orders/
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