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T-Mobile Ticks Off Blackberry CEO, Customers With Apple iPhone Promo

Blackberry fans take to social media to express rage


Blackberry’s (BBRY) CEO and customers were angered by a recent T-Mobile (TMUS) ad suggesting that those with Blackberry phones should switch to Apple’s (AAPL) iPhone.

T-Mobile-Blackberry-Apple-iPhoneThe ad was an email sent to T-Mobile customers that stated that an iPhone5s would be a good choice for Blackberry users. This resulted in both fans of the brand and the company’s CEO John Chen directing angry messages at T-Mobile. The company’s fans took to social media to express their rage over the suggestion and Chen stated in a blog that the ad was “clearly inappropriate and ill-conceived marketing promotion,” reports the Huffington Post.

Here are a few examples of angry Blackberry fans on Twitter (TWTR).

  • “FYI @TMobile @JohnLegere, switching to iPhone from the @BlackBerry 10 OS is pretty much a big downgrade!”
  • “Keep up the work blackberry go shove it up your arse #tmobile”
  • “I am a longtime BlackBerry user on the T-Mobile network who is rooting for your turnaround.”

The outrage that followed the iPhone promotion resulted in T-Mobile CEO John Legere releasing a statement that assured Blackberry customers that they didn’t have to abandon their devices or loyalty and that T-Mobile would still support the company, the Huffington post notes.

BBRY stock was down 3% as of Wednesday morning.

Article printed from InvestorPlace Media,

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