The ad was an email sent to T-Mobile customers that stated that an iPhone5s would be a good choice for Blackberry users. This resulted in both fans of the brand and the company’s CEO John Chen directing angry messages at T-Mobile. The company’s fans took to social media to express their rage over the suggestion and Chen stated in a blog that the ad was “clearly inappropriate and ill-conceived marketing promotion,” reports the Huffington Post.
- “FYI @TMobile @JohnLegere, switching to iPhone from the @BlackBerry 10 OS is pretty much a big downgrade!”
- “Keep up the work blackberry go shove it up your arse #tmobile”
- “I am a longtime BlackBerry user on the T-Mobile network who is rooting for your turnaround.”
The outrage that followed the iPhone promotion resulted in T-Mobile CEO John Legere releasing a statement that assured Blackberry customers that they didn’t have to abandon their devices or loyalty and that T-Mobile would still support the company, the Huffington post notes.
BBRY stock was down 3% as of Wednesday morning.