T-Mobile Ticks Off Blackberry CEO, Customers With Apple iPhone Promo

by William White | February 19, 2014 11:10 am

T-Mobile Ticks Off Blackberry CEO, Customers With Apple iPhone Promo

Blackberry’s (BBRY[1]) CEO and customers were angered[2] by a recent T-Mobile (TMUS[3]) ad suggesting that those with Blackberry phones should switch to Apple’s (AAPL[4]) iPhone.

Blackberry 185 T Mobile Ticks Off Blackberry CEO, Customers With Apple iPhone Promo[5]The ad was an email sent to T-Mobile customers that stated that an iPhone5s would be a good choice for Blackberry users. This resulted in both fans of the brand and the company’s CEO John Chen directing angry messages at T-Mobile. The company’s fans took to social media to express their rage over the suggestion and Chen stated in a blog that the ad was “clearly inappropriate and ill-conceived marketing promotion,” reports the Huffington Post.

Here are a few examples[6] of angry Blackberry fans on Twitter (TWTR[7]).

The outrage that followed the iPhone promotion resulted in T-Mobile CEO John Legere releasing a statement that assured Blackberry customers that they didn’t have to abandon their devices or loyalty and that T-Mobile would still support the company, the Huffington post notes.

BBRY stock was down 3% as of Wednesday morning.

Endnotes:
  1. BBRY: http://studio-5.financialcontent.com/investplace/quote?Symbol=BBRY
  2. were angered: http://www.huffingtonpost.com/2014/02/19/blackberry-tmobile_n_4810988.html
  3. TMUS: http://studio-5.financialcontent.com/investplace/quote?Symbol=TMUS
  4. AAPL: http://studio-5.financialcontent.com/investplace/quote?Symbol=AAPL
  5. [Image]: http://investorplace.com/wp-content/uploads/2013/07/Blackberry-185.jpg
  6. a few examples: https://twitter.com/BlackBerry/status/435871906294550528
  7. TWTR: http://studio-5.financialcontent.com/investplace/quote?Symbol=TWTR

Source URL: http://investorplace.com/2014/02/t-mobile-blackberry-apple-iphone/
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