Twitter (TWTR) has partnered up with music startup 300 to use social media data in order to find the next big thing in music.
300 founder Lyor Cohen announced the non-monetary deal between the two parties which will help track emerging artists. Twitter will offer data to Cohen’s company regarding who tweets about which artists and where. 300 will curate the data and Twitter will then be able to sell it to record companies or other third parties.
“Music is the largest topic of conversation on Twitter,” 3oo’s head of music Bob Moczydlowsky told Mashable, “so we’re really invested in building a win-win environment for fans, artists, labels, promoters and music services. This partnership is a great example because it is about helping artists and labels find each other.”
TWTR stock is up about 0.5% Monday.