Truth be told, Valentine’s Day—like any other celebration that involves giving gifts—can be viewed in extremes.
The mega-rich might consider this package: An eight-course dinner at your mansion by a Michelin-starred chef, a harpist, a poet, doves and a price tag of $99,300.
The other 99%, whose median annual income would pay for just half of that feast, will likely stick to flowers, candy, jewelry or dinner.
Even so, Valentine’s Day spending is expected to reach $17.3 billion this year. The average person will dish out $133.91 for those nearest and dearest to their hearts. Both figures are slightly above those in 2013.
Cautious consumers are expected to shop smart and do whatever it takes to find the biggest bang for their bucks this Valentine’s Day—even if it involves clipping Groupons or searching the Internet for the best deals. In fact, research by Proper Insights and Analytics revealed that just 54% of Americans will celebrate the day at all, compared to 60% in 2013.
Here are 3 Valentine’s Day stocks relating to gifts, shopping, dining and romance that just might be sweet in your portfolio.