Best Stocks of the Bull Market #8: Priceline (PCLN)
Market Capitalization: $71.1 billion
Total Return Since 3/9/2009: 1,641%
Priceline.com (PCLN) is best known for its “Negotiator,” William Shatner, ninja-kicking his way to the lowest possible prices on hotel and airline reservations in the company’s ad campaigns. But don’t let the playful marketing fool you — PCLN is a serious business making some serious cash as online travel booking becomes the default method for businesses and consumers alike.
PCLN stock has surged since 2009 thanks in part to a rebound in travel spending, but also because it has maintained dominance in an industry that still is growing fast — particularly in overseas markets.
Priceline had roughly $2.3 billion in revenue as of its 2009 annual report, but sales have soared to almost $6.8 billion for 2013. No wonder PCLN has been on a tear.