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5 Strategies Bezos Used to Build Amazon’s Empire

Amazon's breakneck-paced growth is born out of these ideas

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5. Get adversarial.

“The people who do well at Amazon are often those who thrive in an adversarial atmosphere with almost constant friction,” writes Brad Stone, author of “The Everything Store,” which chronicles Amazon’s rapid growth. Why? Bezos can’t stand “social cohesion,” the cloying tendency of people who like to agree with each other and find consensus comfortable.

Research suggests that the best entrepreneurs are super disagreeable. That love of debate — where people are forced to advocate their perspectives — is ingrained in Amazon’s culture.

As Businessweek writes, one of Amazon’s 11 leadership principles is: Have Backbone; Disagree and Commit

Leaders are obligated to respectfully challenge decisions when they disagree, even when doing so is uncomfortable or exhausting. Leaders have conviction and are tenacious. They do not compromise for the sake of social cohesion. Once a decision is determined, they commit wholly.

 Like a cheetah commits to a gazelle. 

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