Another Price Cut for AT&T Wireless Plans

by Christopher Freeburn | March 10, 2014 11:46 am

Another Price Cut for AT&T Wireless Plans

A T and T ATT 300x199 Another Price Cut for AT&T Wireless Plans [1]Over the weekend, AT&T (T[2]) announced that it would trim the price[3] of its 2GB Mobile Share Value wireless plan.

AT&T said that it will cut the cost of its 2GB Mobile Share Value plan by $15 a month. That would reduce the monthly price of the 2GB Mobile Share Value plan to $65 for customers using one phone line on the AT&T 4G/LTE network, the Los Angeles Times notes.

The discounted AT&T 2GB Mobile Share Value plan price is available to both new and existing subscribers, AT&T says. In addition to data, the plan features unlimited talk and text.

AT&T, the nation’s second largest wireless carrier, has been battling fourth-ranked U.S. wireless carrier T-Mobile (TMUS[4]), which has offered a variety of new plans and lower prices meant to lure customers away from AT&T and Verizon (VZ[5]).

The rivalry between AT&T and T-Mobile has become so heated that shortly after AT&T announced the 2GB Mobile Share Value plan price cut, T-Mobile CEO John Legere tweeted: “A day late and a dollar short… Story of @att[6]‘s life.”

AT&T stock slipped slightly in Monday morning trading. T stock has declined more than 10% over the past year.

More Wireless Plan News:

Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2011/05/A-T-and-T-ATT.jpg
  2. T: http://studio-5.financialcontent.com/investplace/quote?Symbol=T
  3. it would trim the price: http://www.latimes.com/business/technology/la-fi-tn-att-tmobile-2-gb-data-plan-price-cut-20140310,0,5596491.story#axzz2vZG9fkmf
  4. TMUS: http://studio-5.financialcontent.com/investplace/quote?Symbol=TMUS
  5. VZ: http://studio-5.financialcontent.com/investplace/quote?Symbol=VZ
  6. @att: https://twitter.com/ATT
  7. Verizon Wireless Cuts Prices With ‘More Everything’ Plan: http://investorplace.com/2014/02/verizon-wireless-more-everything-vz-stock/#.Ux3cjNxhOf0
  8. Target Launches Brightspot Pre-Paid Wireless Plans: http://investorplace.com/2013/10/target-launches-brightspot-pre-paid-wireless-plans/#.Ux3dA9xhOf0
  9. The Trouble With Wireless Trade-In Programs: http://investorplace.com/2013/10/trade-in-programs/#.Ux3cm9xhOf0

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