Burger King officials say the fast food chain will launch a new mobile app that will process payments in April. The new app will offer nutritional data, promotions, coupons and may also permit users to place food orders before they arrive at Burger King restaurants to pick them up. Burger King indicated that all of its U.S. locations — more than 7,000 restaurants — will have the capacity to process mobile payments within the next several months, the Detroit News notes.
The new Burger King app is part of a partnership between the fast food chain and Tillster Inc. Introducing new digital payment options is meant to boost Burger King’s appeal to younger consumers, who tend to be technology-focused.
BKW stock was flat in Thursday pre-market trading. Over the past year, Burger King stock has gained more than 30%.
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