Burger King to Launch Mobile Payment App

by Christopher Freeburn | March 20, 2014 9:12 am

Whopper fans who also own smartphones will soon be able to pay for their burgers via their mobile devices[1] at Burger King (BKW[2]).

Burger King officials say the fast food chain will launch a new mobile app that will process payments in April. The new app will offer nutritional data, promotions, coupons and may also permit users to place food orders before they arrive at Burger King restaurants to pick them up. Burger King indicated that all of its U.S. locations — more than 7,000 restaurants — will have the capacity to process mobile payments within the next several months, the Detroit News notes.

Last year, Burger King arch-rival McDonald’s (MCD[4]) indicated that it is testing its on mobile app[5] offering discounts and special promotions.

The new Burger King app is part of a partnership between the fast food chain and Tillster Inc. Introducing new digital payment options is meant to boost Burger King’s appeal to younger consumers, who tend to be technology-focused.

BKW stock was flat in Thursday pre-market trading. Over the past year, Burger King stock has gained more than 30%.

More Fast Food News:

• McDonald’s Franchisee to Give Workers $500K Over ‘Wage Theft’[6]
• ‘Burger King Baby’ Turns to Facebook in Search of Mystery Mom[7]
• Wendy’s Menu Goes Mediterannean With New Ciabatta Bacon Cheeseburger[8]

Source URL: https://investorplace.com/2014/03/burger-king-launch-mobile-payment-app/

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