Chipotle (CMG) will be the official sponsor of Major League Soccer (MLS) and several of its teams for a while.
The chain inked a three-year deal with the MLS that will make it the official sponsor of the league and 12 of its teams. The restaurant will run several promotions throughout the 2014 Major League Soccer season including the Chipotle MLS Homegrown Game, a youth all-star exhibition.
The company is also looking to connect the league with its “Food With Integrity” program that promotes healthy eating and living. The first MLS spokesman for Chipotle will be LA Galaxy Defender Omar Gonzalez who is also a member of the U.S. Men’s National Team.
CMG stock is down about 0.7% Wednesday.
More Chipotle News