Abercrombie & Fitch (ANF) is going to switch up its Hollister chain by making it a fast-fashion brand.
The retailer hopes that the move helps it win over more teenagers with cheaper prices as teens have been moving to the fast-fashion sector. The company’s also looking for a president for Hollister who can “bring new merchandise in far faster than the traditional cycle.”
Abercrombie & Fitch will invest more in changing styles in order to always be with the latest fashion. The new Hollister stoers should encourage teens to shop there more often due to the lower prices.
ANF stock is up about 0.15% Friday.
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