Hollister Brand to Get Major Makeover Including Cheaper Prices

by Karl Utermohlen | March 7, 2014 2:18 pm

Hollister Brand to Get Major Makeover Including Cheaper Prices

Abercrombie & Fitch (ANF[1]) is going to switch up its Hollister chain by making it a fast-fashion brand.

Abercrombie185 Hollister Brand to Get Major Makeover Including Cheaper Prices[2]The retailer hopes that the move[3] helps it win over more teenagers with cheaper prices as teens have been moving to the fast-fashion sector. The company’s also looking for a president for Hollister who can “bring new merchandise in far faster than the traditional cycle.”

Abercrombie & Fitch will invest more in changing styles in order to always be with the latest fashion. The new Hollister stoers should encourage teens to shop there more often due to the lower prices.

ANF stock is up about 0.15% Friday.

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Endnotes:
  1. ANF: http://studio-5.financialcontent.com/investplace/quote?Symbol=ANF
  2. [Image]: http://investorplace.com/wp-content/uploads/2012/06/Abercrombie185.jpg
  3. the move: http://online.wsj.com/news/articles/SB10001424052702304732804579423034020037684
  4. Abercrombie & Fitch Stuck in the 90s: http://investorplace.com/2014/02/hey-abercrombie-fitch-90s-called/#.UxodIaiwXRE
  5. PHOTO: Upset Mom Buys Up All the Indecent PacSun T-Shirts: http://investorplace.com/2014/02/mom-indecent-pacsun-tshirts/#.UxodCaiwXRE

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