Kate Upton Is New Face of Bobbi Brown

Brown has already released a campaign picture of Upton

   

Kate Upton Is New Face of Bobbi Brown

Kate Upton was named the new face of Estee Lauder’s (EL) Bobbi Brown cosmetics brand on Friday.

kate upton 300x300 Kate Upton Is New Face of Bobbi BrownBobbi Brown wasted not time showing off Kate Upton, 21, after the announcement was made. The cosmetics brand posted a picture of Upton from its upcoming campaign to Twitter (TWTR) shortly after announcing its deal with Upton, reports E!

“I was drawn to Kate because — not only is she incredibly beautiful — she is healthy, comfortable in her own skin, has such positive energy, and is a woman who creates her own rules,” Brown told The New York Daily News.

Bobbi Brown isn’t the only company that Kate Upton has teamed up with. The model also recently signed on to be the face of Express. This makes her the first celebrity to represent the brand in the last decade, E! notes.

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Article printed from InvestorPlace Media, http://investorplace.com/2014/03/kate-upton-bobbi-brown/.

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