by Christopher Freeburn | March 25, 2014 12:30 pm
Starting this Friday, McDonald’s (MCD) Happy Meals for kids will come with toys based on a popular Activision Blizzard (ATVI) gaming franchise.
Happy Meals sold at participating McDonald’s restaurants between Mar. 28 and Apr. 24 will include figurines representing characters from Skylanders Swap Force. Eight characters from Skylanders Swap Force — Break, Prism, Eruptor, Free Ranger, Magna Charge, Freeze Blade, Wash Buckler and Rattle Snake — will be included with McDonald’s Happy Meals during the promotion, TechnologyTell notes.
Along with the figurines, McDonald’s is including a $10 coupon that can be redeemed when purchasing a Skylanders Swap Force starter pack in the Happy Meals.
For Happy Meal consumers who don’t want a Skylanders Swap Force figure, McDonald’s is offering Happy Meals with Hasbro’s (HAS) My Little Pony: Friendship is Magic figures as an alternative.
McDonald’s stock slipped slightly in Tuesday trading, while ATVI stock gained modestly and HAS stock fell modestly.
More McDonald’s News:
Source URL: http://investorplace.com/2014/03/mcdonalds-happy-meals-get-skylanders-toys/
Short URL: http://invstplc.com/1p0u1vh
Copyright ©2017 InvestorPlace Media, LLC. All rights reserved. 700 Indian Springs Drive, Lancaster, PA 17601.