The wearable technology store can be searched by category, making it easier for customers to locate what they want. Customers can also compare prices on the new store and features from other parts of Amazon, such as customer reviews, featured items and bestsellers, are all included.
Wearable technology has been around for a while, but it has only recently started to take off. To help educate customers about the different types of wearable technology and what can be done with it, Amazon has launched a learning center on the new store.
Check out the new wearable technology store here.
AMZN shares were up 1% as of Tuesday afternoon.