A regulatory filing indicates that Blucora (BCOR) purchased HowStuffWorks — which offers information on everyday objects — from Discovery for $45 million. That would be 82% less than the $250 million that Discovery initially paid to acquire HowStuffWorks in 2007, Bloomberg notes
Internet traffic statistics provider Alexa.com ranks HowStuffWorks as the 327th most visited U.S. website.
Under the all-cash deal, Discovery will maintain HowStuffWorks’ existing advertising services. Discovery operates a number of educational cable channels, including Animal Planet and TLC.
Discovery stock sank modestly in Monday morning trading, while BCOR shares rose almost 1%.