Domino’s New Offering Let’s You Swap Chicken for Your Pizza Crust

The new chicken comes in four different flavors

   

Domino’s New Offering Let’s You Swap Chicken for Your Pizza Crust

Domino’s Pizza (DPZ), announced on Monday, that it will be adding a new type of chicken to its menu.

dominos 185 Dominos New Offering Lets You Swap Chicken for Your Pizza CrustThe new item being added to Domino’s menu is called Chicken Specialty. Chicken Specialty is 12 bites of lightly-breaded chicken that is covered with pizza toppings. The four different flavors of Chicken Specialty available are Crispy Bacon & Tomato, Spicy Jalapeno-Pineapple, Classic Hot Buffalo and Sweet BBQ Bacon.

The Chicken Specialty items will be the first new additions to Domino’s menu since it introduced the Handmade Pan Pizza in late 2012. Chicken Specialty will be offered on the pizza chain’s $5.99 value menu.

Domino’s will start a national TV campaign to promote the new menu item on April 21. The campaign will focus on not being afraid to take risks.

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Article printed from InvestorPlace Media, http://investorplace.com/2014/04/dominos-dpz-stock/.

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