Gap to Test Online Ordering Inside Its Stores

by Christopher Freeburn | April 18, 2014 10:45 am

Gap to Test Online Ordering Inside Its Stores

Gap (GPS[1]) says it plans to launch a new service that will allow customers to order products from its online catalog[2] from inside some Gap brick-and-mortar locations.

The Gap 2 300x199 Gap to Test Online Ordering Inside Its Stores[3]The new order-in-store program will begin later this year. By adding the online in-store orders, Gap is hoping to better integrate e-commerce and brick-and-mortar operations — a strategy called “omnichannel” sales, Dow Jones notes.

Gap has already introduced a reserve-in-store service that allows shoppers to reserve products through mobile and online platforms at certain Banana Republic and Gap Stores. GPS indicated that it plans to roll out the reserve-in-store program to all U.S. locations during the second quarter.

In Friday morning trading, GPS shares fell more than 1%. GPS stock closed at $39 a share on Thursday.

More Retail News:

Endnotes:
  1. GPS: http://studio-5.financialcontent.com/investplace/quote?Symbol=GPS
  2. will allow customers to order products from its online catalog: http://www.nasdaq.com/article/gap-to-test-new-order-in-store-service-later-this-year-20140416-00853
  3. [Image]: http://investorplace.com/wp-content/uploads/2011/05/The-Gap-2.jpg
  4. Target to Expand Organic, Natural and Sustainable Product Offerings: http://investorplace.com/2014/04/target-expand-organic-natural-sustainable-product-offerings/#.U01KzV5hOf0
  5. Walmart Announces New Line of Low-Priced Organic Foods: http://investorplace.com/2014/04/walmart-announces-new-line-low-priced-organic-foods/#.U01K9F5hOf0
  6. ARO: Aeropostale Tumbles on Earnings Miss, Plans to Close 52 Stores: http://investorplace.com/2014/03/aro-aeropostale-tumbles-earnings-miss-plans-close-52-stores/#.U01LNF5hOf0

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