The approval of the powdered alcohol product Palcohol was given in error — meaning it’s possible the controversial new product won’t be hitting shelves soon.
The product — powdered alcohol that could be added to food — became a viral sensation when it was reported the Alcohol and Tobacco Tax and Trade Bureau had given its seal of approval.
But the Associated Press reported that the approval was issued in error.
The AP received an email note from Tom Hogue, a representative for the federal bureau, who said the product was not clear to be released.
Palcohol is owned by a privately held company called Lipsmark.
Lipsmark released this statement on the product’s website: We have been in touch with the TTB (Alcohol and Tobacco Tax and Trade Bureau) and there seemed to be a discrepancy on our fill level, how much powder is in the bag. There was a mutual agreement for us to surrender the labels.
Palcohol creator Mark Phillips says he just needs to resubmit the labels and his products remain on track to hit stores this fall, but that raises questions about how Palcohol might be used or abused.
For instance, the company’s website warns against the dangers of snorting the powder. Yet, young people may be willing to experiment.
According to its website, Palcohol is set to offer six different powdered alcohol, including vodka, rum and four cocktails — Cosmopolitan, Mojito, Powderita and Lemon Drop.