Super Chix: Yum! Brands Tests Premium Chicken Restaurant

by Karl Utermohlen | April 7, 2014 4:55 pm

Super Chix: Yum! Brands Tests Premium Chicken Restaurant

Yum! Brands (YUM[1]) is testing Super Chix, a chicken restaurant with a limited menu that might help it compete with Chick-Fil-A, the new king of chicken[2].

yum Super Chix: Yum! Brands Tests Premium Chicken Restaurant[3]The KFC parent company is offering[4] a chicken sandwich, chicken tenders, fries, drinks and frozen custard in its new restaurant. The Super Chix test is currently limited to only one location in Arlington, Texas.

The Super Chix website claims that the chicken is “hand-breaded” and free of MSG, high-fructose corn syrup and phosphates. You will also have a variety of sauce options including honey mustard, smokey honey pepper, Sriracha sweet & sour and a “signature” sauce.

YUM stock is down about 0.3% Monday.

More Yum! Brands News

Endnotes:
  1. YUM: http://studio-5.financialcontent.com/investplace/quote?Symbol=YUM
  2. king of chicken: http://investorplace.com/2014/03/chick-fil-a-kfc-yum-stock/#.U0MNt6iwXRE
  3. [Image]: http://investorplace.com/wp-content/uploads/2010/10/yum.jpg
  4. is offering: http://adage.com/article/news/yum-targets-chick-fil-a-chicken-concept-store-texas/292519/
  5. KFC Plans Major Menu Makeover in China: http://investorplace.com/2014/03/yum-kfc-menu-makeover-china/#.U0MNt6iwXRE
  6. YUM: Walk — Don’t Run — Into Yum Brands: http://investorplace.com/2014/02/yum-stock-yum-brands-china/#.U0MNuaiwXRE
  7. Breakfast Menus Could Decide the Fates of YUM, MCD Stock: http://investorplace.com/2014/02/mcd-stock-yum-stock-breakfast/#.U0MNvaiwXRE

Source URL: http://investorplace.com/2014/04/super-chix-yum/
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