Whopper Wi-Fi to Roll Out at Burger King Nationwide

by Christopher Freeburn | April 18, 2014 11:06 am

Whopper Wi-Fi to Roll Out at Burger King Nationwide

Burger King (BKW[1]) is hoping that easier Wi-Fi access[2] will entice customers to visit — and eat — at its restaurants.

BurgerKing 300x232 Whopper Wi Fi to Roll Out at Burger King Nationwide[3]
Source: Flickr[4]

The burger chain says it will roll out Whopper Wi-Fi in all Burger King restaurants across the U.S. Whopper Wi-Fi will use wireless Ready Zone access points from AT&T (T[5]) to create Wi-Fi hotspots in Burger King locations, Wireless Week reports.

AT&T Wi-Fi Ready Zone technology can extend hotspot service across 2,000 square feet. Burger King says that its Whopper Wi-Fi will be the first nationwide deployment of Ready Zone technology.

AT&T equipment currently enables Wi-Fi hotspots at a number of other food vendors, including Burger King arch-rival McDonald’s (MCD[6]).

Last month, Burger King said it planned to launch a new mobile app that will process in-store payments[7], offer nutritional data, promotions, coupons and may eventually also permit users to place food orders for pick-up at Burger King restaurants.

Burger King stock fell more than 1% in Friday morning trading. BKW stock closed on Thursday at $25.96 per share.

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Endnotes:
  1. BKW: http://studio-5.financialcontent.com/investplace/quote?Symbol=BKW
  2. easier Wi-Fi access: http://www.wirelessweek.com/news/2014/04/burger-king-launching-t-wi-fi-all-us-locations
  3. [Image]: http://investorplace.com/wp-content/uploads/2011/08/BurgerKing.jpg
  4. Flickr: http://www.flickr.com/photos/creative_tools/4353924366/
  5. T: http://studio-5.financialcontent.com/investplace/quote?Symbol=T
  6. MCD: http://studio-5.financialcontent.com/investplace/quote?Symbol=MCD
  7. launch a new mobile app that will process in-store payments: http://investorplace.com/2014/03/burger-king-launch-mobile-payment-app/#.U1E92l5hOf0
  8. McDonald’s Franchisee to Give Workers $500K Over ‘Wage Theft’: http://investorplace.com/2014/03/mcdonalds-franchisee-give-workers-500k-wage-theft/#.UyrnvtxhOf0
  9. ‘Burger King Baby’ Turns to Facebook in Search of Mystery Mom: http://investorplace.com/2014/03/burger-king-baby-facebook-fb-stock-bkw-stock/#.UyroFNxhOf0
  10. Wendy’s Menu Goes Mediterannean With New Ciabatta Bacon Cheeseburger: http://investorplace.com/2014/01/wendys-menu-goes-mediterannean-new-ciabatta-bacon-cheeseburger/#.Uyrnj9xhOf0

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