The retailer is partnering up with the electronics company to create a unique space in the store called the Sony Experience. These spaces will help promote a variety of Sony’s home theater products including its 4K Ultra high-definition televisions.
“With user-friendly, interactive demonstration experiences and a dedicated team of product experts trained to deliver a world-class experience, the Sony Experience at Best Buy will be an ideal place to inspire, engage and educate consumers about Sony’s home theater products,” said Sony CEO Mike Fasulo.
About 350 Best Buy locations around the nation will include the Sony experience. Consumers are starting to buy more expensive 4K televisions so the move could help Sony rise above the competition in the 4K TV market.
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